Pierre-Nicolas Hurstel is the CEO & Co-Founder of Arianee, the most widely used protocol for Tokenized Digital Product Passports.

Under his leadership, Arianee has become a leading player in the web3 space. His expertise and forward-thinking approach have earned him a place on the inaugural Vogue 100 Innovators List in 2022. As a keynote speaker, he has delivered hundreds of talks at major global events, including Web Summit, NFT NYC, EthCC, NFT Paris, and BoF Voices.

Founded in 2018, Arianee develops open and interoperable digital product passports for durable goods, empowering circularity for users to stay informed on product history and lifecycle, unlocking exclusive post-purchase services through a new data infrastructure. 

Today, more than 2.2 million digital product passports have been distributed by more than 50 global brands such as Richemont Group, Breitling, Moncler, Panerai, Mugler and more.

With 42 team members, the company has raised $28M in venture capital.