Franck Garnier has been pivotal in integrating digital innovation into Hublot's luxury watchmaking. As a Digital Architect, he led groundbreaking collaborations with contemporary artists, notably with Takashi Murakami. Their partnership resulted in unique timepieces paired with NFTs, such as the Classic Fusion Takashi Murakami Black Ceramic Rainbow, which features Murakami's iconic smiling flower and was auctioned for charity.

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