Farokh is an entrepreneur and NFT collector best known for his thought leadership in the NFT space.

As the founder of the Rug Radio decentralized Web3 media ecosystem, Farokh first became interested in NFTs by way of Clubhouse. Prior to NFTs, Farokh was known as a prolific social media expert, growing brand followings (including his own Goodlife Media & Communications company) well into the millions. After earning accolades as one of the most prominent voices of the early 2021 NFT boom, which led him to host countless celebrities in his Clubhouse Rooms, he transitioned to Twitter Spaces. There, he became known as a champion of, and a major player within, the NFT ecosystem.