Gm, coolkidz.

The tragic and dramatic collapse of crypto exchange FTX has reached mass media - I'm sure most of you know it by now. However, a potentially bigger problem is brewing - in the crypto credit space. Major crypto lender Genesis is facing tough times, loaning billions of dollars, halting withdrawals, and more…

Perhaps it's not cause for concern. Anyway, welcome back to What's Brand New!

For those who are new, we bring you the biggest NFT and web3 brand news every week, keeping you well-informed on what’s brand new in the space.

Here's our content in-brief:

- LVMH will launch its second NFT collection

- An Exclusive “Originals” Collection: Adidas Originals Releases limited-edition wearables NFT collection In the Metaverse

- Scotch Is Taking Over NFTs: Johnnie Walker Announcing plans to launch NFT project

- Givenchy x Bstroy Phygital Clothing: Givenchy To launch its second NFT collection in collaboration with Bstroy

- Hidden Gems In NFTs: Johnathan Schultz's luxury NFT collection will reward holders with real diamonds

If you’d like to see more of NFT Paris’ content, be sure to check out our website and Twitter!

Let's jump right in to today's content!

DualPower Is Here - LVMH Launches Its Second NFT Collection In Partnership With Lava NYC Media

French luxury goods multinational LVMH Moët Hennessy Louis Vuitton, also known as LVMH, has recently partnered with Web3 galley project Lava NYC to launch DualPower, a horse-themed NFT collection inspired by the famous Indian artist M.F. Husain (nicknamed the "Indian Picasso").

The DualPower NFT collection, which contains 3333 unique NFTs on the Ethereum blockchain, was inspired by "Forms Follows Function", an art piece that illustrates the journey of the Arab civilization through horses that run behind a car.

Digital art collectors will appreciate that the Forms Follows Function art piece by M.F. Husain was never released before, in either digital form or print, which adds extra value to the NFTs in the collection.

Minting one of the 3333 DualPower NFTs will cost 0.4 ETH and will be available on EST November 22, 2022, starting at 8:00 AM. LVMH's first NFT drop, called DualFaced, was also inspired by the same artist, contains 10,000 NFTs, and became popular on OpenSea soon after it was released early this year.

Adidas Originals Releases Limited-Edition Wearables NFT Collection In The Metaverse

German casual and sportswear brand Adidas Originals has announced the launch of a limited-edition virtual wearable NFT collection, which aims to strengthen the company's strategy to expand to the metaverse and the Web3 world.

The collection consists of 16 wearable NFTs included in the Adidas Virtual Gear category, each designed to be worn in the Web3 world by avatars. Each NFT from the new Adidas collection is interoperable with other metaverse projects.

Additionally, three creator-based NFTs are also included in the Adidas wearables collection, as part of an ongoing collaboration with the brand's most early Web3 partners, namely Bored Ape Yacht Club, Punks Comics, and Gmoney.

The 16-piece collection will be available for purchase on the OpenSea NFT marketplace platform on November 16th, 2022. Owners of one of the NFTs from a previous Adidas NFT collection called "Originals: Capsule NFT Collection" will be able to burn the NFT capsule they hold and have it replaced with one of the 16 new wearable NFTs from the new collection.

One of the perks of the new Adidas NFTs is that their owners will be allowed access to a PFP dressing tool, that they can use to dress up one of their Bored Apes, or another NFT from a compatible Web3 project or collection.

Johnnie Walker Brand Announcing Plans To Launch NFT Collection In Partnership With VandyThePink And 88Rising

Famous scotch brand Johnnie Walke has announced it will launch an NFT collection named "Johnnie Walker Blue Label", in partnership with designer VandyThePink and music collective 88Rising, according to a press release made public on November 18th.

The announcement states that Johnnie Walker fans who own one of the non-fungible tokens will receive unique benefits, such as voting rights for the upcoming bottle design and artwork featured.

The Johnnie Walker Blue Label collection will be launched on November 22, 2022, on the BlockBar NFT marketplace platform, which is run by a company specialized in certified authenticity that works with lux brands from around the world. Once the voting period ends and the new physical bottle is created and available for purchase, each Johnnie Walker bottle will come with a certificate of ownership held securely on the blockchain, which gives the owner the right to redeem an NFT from the collection.

Sophie Kelly, Johnnie Walker's Senior Vice President of whiskies said they are thrilled to push the boundaries into the Web3 world, with an anticipated NFT marketplace collaboration that is the first of a kind for the brand.

Going Phygital? Givenchy To Launch Its Second NFT Collection In Collaboration With Bstroy

LVMH-owned French luxury fashion brand Givenchy has announced the launch of its second NFT capsule collection, in collaboration with streetwear company Bstroy for the design part, and Felt Zine (an artist collective platform) for digital interpretation of the designs.

The Givenchy capsule collection will drop on November 19th, 2022, featuring 360 total NFTS that can be linked to their physical twins from the capsule collection, hence the term phygital products for this type of NFTs.

The price for a physical product ranges from $450 to $520. Customers from USA or Europe who buy a physical piece will receive an email from the company, with details on how to claim their NFT, which will be the digital twin version of their product. Givenchy sees its first collaboration with a Web3 artist as essential, in its efforts to reach and engage the right audience.

Other brands popular brands, such as Prada, Puma, and Gucci, have also launched phygital pieces (physical products linked to NFTs) in the past.

Johnathan Schultz's Luxury NFT Collection To Reward Owners With Real Diamonds

A Luxury NFT collection created by a South African artist living in Las Vegas named Johnathan Schultz, announced on November 17th that it will reward its NFT holders with actual diamonds, in a move that is a first-of-a-kind in the NFT space.

GemSet has revealed that it has 2,500 diamonds ready to be shipped to anyone who holds one of the NFTs from the Gemesis NFT, a 2,500 non-fungible tokens collection that provides access to the upcoming GemSet drop.

To redeem the physical diamond that accompanies each NFT, customers must pass a KYC process to validate their identity and be sure the item will ship to the correct address. Aside from the diamond, other GemSet rewards include more than $200k worth of physical artwork, such as hand-painted pieces with multiple 23kt gold layers and merch created by Johnathan Schultz.

Both the GemSet and Gemesis NFT collections are hand-drawn by the artist, with nostalgic themes inspired by the 90's period, such as movies, old technology, or games. One of the notable art pieces created by Schultz is a recreation of Nelson Mandela's fingerprint, set in 18kt gold and encrusted with diamonds.

And that's a wrap!

Thanks for staying till the end, and we hope you’re now better informed on NFT brand activity this week in the space.

While we're just starting to see the after-effects of the FTX crash, there's always a silver lining. Perhaps we will start to see more transparency from CEXs and crypto funds. This will pass… and so will cheap crypto prices! Anyway, enjoy the world cup (for all you football fans).

Hope to see you IRL at NFT Paris, February 2023! Till next time, coolkidz.

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