"Building a big brand is fantastic, but we just needed to get through this tough time in a way that was sustainable. The bigger the brand gets, the more interest there is in the ecosystem it produces." - Julian Holguin

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Introduction

‍In a riveting fireside chat, Julian Holguin, the CEO of Doodles, engaged in a dynamic conversation with Matt Medved, the CEO and Founder of NFT Now. The discussion delved into the intricacies of community-driven innovation, sustainable revenue streams in the NFT space, and the future of web 3 entertainment. With their deep industry insights and shared experiences, Holguin and Medved provided valuable perspectives on the evolving landscape of digital collectibles and brand partnerships.

Key Points:

1. Community Engagement and Revitalization: Holguin emphasized the significance of community engagement in revitalizing Doodles. By actively participating in community forums and social media platforms, Doodles' leadership has fostered a sense of pride and enthusiasm among its holders. The reinvigoration of communication channels and the transparent sharing of the company's vision have played pivotal roles in reconnecting with the community.
2. Navigating Revenue Streams in Web 3: Amidst the changing landscape of creator royalties and evolving market dynamics, Holguin highlighted the importance of diversifying revenue streams for sustainable growth. While traditional royalties may not be as reliable as before, strategic brand partnerships, merchandise sales, and experiential activations have emerged as viable avenues for generating revenue in the NFT space.
3. Building IP in Web 3: With the advent of web 3 technology, Holguin emphasized the transformative potential of community-driven IP development. Unlike traditional media models, web 3 offers creators the opportunity to directly engage with their audience, reward loyal supporters, and adapt content strategies to evolving consumer preferences. Leveraging community feedback and fostering meaningful connections lie at the heart of building successful IP in the digital age.
4. Innovative Content Experiences: Looking ahead, Holguin teased upcoming content experiences and brand partnerships that promise to elevate the Doodles ecosystem to new heights. With a focus on music integration and immersive storytelling, Doodles aims to captivate audiences and redefine the boundaries of digital entertainment in web 3.

Conclusion

‍The fireside chat between Julian Holguin and Matt Medved illuminated the evolving landscape of NFTs, brand partnerships, and community-driven innovation in web 3. As Doodles continues to innovate and expand its footprint in the digital collectibles space, it serves as a testament to the transformative power of collaborative creativity and community engagement. With a commitment to authenticity, inclusivity, and immersive storytelling, Doodles sets a compelling precedent for the future of entertainment in the decentralized era.

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Watch the full talk here