We're delighted to announce the Institute of Digital Fashion will be coming to NFT Paris 2023!

Read more about IoDF below!

Here's our content in-brief:

• Institute of Digital Fashion: Origins
• IoDF’s 6 World Firsts: Showcasing Industry Innovations Putting Community and Knowledge Exchange at the Forefront
• What’s next for the future of fashion? IoDF has their positioning mapped and ready to go, AND it involves you!
• How Institute of Digital Fashion is Partnering With NFT Paris
• Closing thoughts

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Let's get right into the piece.

Institute of Digital Fashion: Origins

IoDF are creating the new vocabulary for fashion’s metaverse futures, by working closely with globally recognised talent, brands, and institutions in a multifaceted approach to building digital solutions for real world problems. 

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Holding 6 Industry firsts, IoDF are noted as global leaders in digital fabrication, IRL x URL experiences, clothing, avatar, environments, diverse digital representation and immersive VR, AR, and WebXR. Born to push tech-use toward a more democratic and sustainable future, IoDF offers a platform and manifesto to restructure how technology and digital are used from creation to consumer. 

Based in London, United Kingdom delivering glo-cal projects with an extended team across the globe.

IoDF was co-founded in 2020 by Creative Director Cat Taylor, also known as Cattytay, previously founder of Digi-gxl and Leanne Elliott Young, also known as Metaverse Mama, CEO and previously the founder of CommuneEast. The two visionaries are both noted as iconic figures in the global web3 and the British fashion scene, they ceremoniously met at a conference discussing the future of digital fashion, during a London Fashion Week event headed by Dazed back in 2019. 

‍According to its founders, IoDF was created as ‘an emblem for change’ building a platform to fix and re-frame a broken system that faces a series of important issues, such as:

• The lack of diversity and innovation in the fashion sector.
• Patriarchy - the Web3 space is currently dominated by cis white men.
• Inefficiency and failure to provide the means for sustainable development.
• The hermetic nature of the fashion environment makes it difficult for young designers to succeed. 
• Inaccessibility of fashion weeks and other related events for the average consumer.

So, how does IoDF plan to go about doing this? Through their philanthropic work and their 6 world's firsts, all of which are built from the core pillars above in which they structure their whole company upon. 

‍IoDF’s 6 World Firsts showcase industry innovations putting community and knowledge exchange at the forefront:

1. IoDF x Machine-A: “World’s first shoppable AR for multi brand retail” 

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IoDF’s collaboration with Machine-A brought the world’s first shoppable AR experience during London Fashion Week. Users were given exclusive access to discover the designers’ latest collections through a showcase of the fashion designers'  future-thinking messages and visuals in an innovative way.

IoDF gifted their services to celebrate the craftsmanship of 11 designers, including Martine Rose, Richard Quinn and A-COLD-WALL*, pushing enhanced software capabilities. IoDF built an immersive retail experience that exceeded the technical parameters of AR housed within Instagram. 

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“IoDF has created a future where the digital incubates the physical, where the two worlds can whirl around and compliment each other.” - Dazed

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‍IoDF x August Getty Atelier: “World’s first modelled digital showcase, at Paris Haute Couture.”

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In 2021, the World’s First couture garment created by a digital atelier was made by IoDF, for August Getty Atelier. The IoDF digital atelier team of globally renowned 3D artists produced these digital garments by creating each ornate detail singular in URL. Featuring over 1000 hours of craftsmanship, the garments are an exceptional feat of 3D design, each single stitch and thread is precise and determined by couture standards. 

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“IoDF works to a couture atelier standard of craftsmanship, mimicking the intricate workflow and detailing by digitally modelling each bead and fixture bespoke.” - SHOWstudio

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3. IoDF x London Fashion Week: “World’s first wearable digital collection at London Fashion Week”

IoDF brought a Worlds first AR wearable to London Fashion Week. With 1.5 million wears in 24 hours, the digital activation redefined fashion as we know it, democratising the fashion landscape by making fashion weeks front row accessible, using billboards and OOH media to activate the showcase. 

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“IoDF has the ability to deliver retail to the streets but not within the physical restraints of a store through their AR.” - The Guardian

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4. IoDF x Daz3D: “World’s first Non binary fully rigged 3D asset - digital double”

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IoDF and leading software company, Daz 3D partnered to drive for further diversity in the digital arena and the growing metaverse. Catty 8.1 is a gender nonconforming digital double of IoDF’s Creative Director and Co-Founder, Cattytay, shifting characterisation into representation through a photorealistic digital double, Catty 8.1 for Pride.

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“IoDF are ultimately seeking to initiate change and further the promotion of digital diversity to ensure underrepresented communities in the physical world are not left behind in the digital world.” - SHOWstudio

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5. IoDF x ROKSANDA: “World’s first AR wearable NFT sold in £ not crypto for London Fashion Week.

IoDF’s collaboration with ROKSANDA in 2022 for London Fashion Week brought the first NFT available to purchase through a brands website in £ not crypto. This moment acted as a key educational piece, supporting a new community of luxury fashion and bringing them into the web3 space, merging the two worlds. 

The NFT collection of luxury wearables created by IoDF for the popular London-based fashion label Roksanda owned by the famous Serbian designer Roksanda Ilincic, was shown at the London Fashion Week 2022 event launched at the Tate Britain.

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“Fashion’s flirtation with NFTs is building momentum. Roksanda and the Institute of Digital Fashion created a wearable NFT for London Fashion Week with a digital extravaganza.” - Vogue Business 

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6. IoDF x Fashion Awards 2021: “World’s first NFT & Web3 digital fashion experience on the red carpet during Fashion Awards 2021”

Showcased during The Fashion Awards 2021, IoDF brought the metaverse, NFTs and future of fashion to the red carpet with an AR digital accessory built to be inclusive of all bodies, abilities or genders. This metaverse moment later became immortalised as an NFT by IoDF, a piece of fashion history that sold out in 24 minutes. 

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“IoDF’s AR activation speaks to an integral shift happening in the industry; the idea of finding more inclusive and sustainable ways to bring the joys of high fashion, as well as exclusive events like red carpets, into the homes of a new audience.” - Vogue Singapore

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What’s next for the future of fashion? IoDF has their positioning mapped and ready to go, AND it involves you!

The next iteration of IoDF 001 is almost live, an allowlist launched at LFW that asked ‘At the end of the world do you need more clothes?’ Covered by Vogue Business as an exclusive alongside features by CNN, Jing Daily, SHOWstudio, CULTED, Dazed, Office Magazine and Glossy.

“IoDF 001” launch and sign up to an IoDF “allowlist” granted access to future IoDF projects. The purpose of this launch campaign is  to raise awareness and to provide access opportunities to future token-gated drops and activations. It’s about legacy and continuing momentum outside of fashion week.” - Vogue Business 

IoDF are pulling together their community of past community activations,  IoDF x DMAT The Fashion Awards 2021, IoDF x ROKSANDA NFT Holder, giving them perks and cross over assets providing access to their coming platform. If you are a:

001 IoDF Steel Pendant Holder, then you are already signed up to beta access.

IoDF are asking wider community to sign up to the platform launch JOIN THEIR DISCORD.

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How is Institute of Digital Fashion Partnering With NFT Paris?

Institute of Digital Fashion will be hosting a active booth at the NFT Paris event, 

IoDF partnered with NFT Paris as an opportunity to bring young minds together in the NFT space and to champion an open, transparent discourse around Web3, digital fashion, and ultimately sharing our vision for a more inclusive, democratic, and sustainable fashion future. 

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IoDF’s First Ever IRL NFT Sale ‘Emblem for change’: 

This year’s event will be a major one as IoDF will be hosting our very first IRL NFT drop, which is charitable. IoDF will be minting the first edition artwork of the IoDF Emblems for Change NFT Collection. This collection draws on the iconic messaging behind IoDF, consisting of powerful declarations of intent representing the core pillars of IoDF, its a first, and occupies the messaging from the 001 launch ‘AT THE END OF THE WORLD DO YOU NEED MORE CLOTHES’.

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NFT Utilities:

Gain access to their community. 

Join IoDF’s allowlist 

AR capabilities

Future perks as ‘emblem founders’ 

Part of the proceeds go to a humanitarian charity supporting the recent environmental crisis in Turkey and Syria. 

Come find us in the Grand Palais where you can discuss your thoughts on digital fashion with the IoDF team. There will also be QR codes throughout the space that will lead you to our available NFT. We are looking forward to seeing you there!

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IoDF as Reporters:

Leanne & Cattytay will be live on the ground reporting and feeding into the NFT community creating a discourse on the future of fashion and Web3’s impact. 

They have heard from celebrities with their takeover on the Fashion Awards red carpet in 2021 and 2022, and now they want to hear from the industry attendees at one of the biggest Web3 events. 

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At IoDF, community is essential. With a long standing history of close collaboration and relationships with educational institutions from around the world, IoDF champions these connections and work in this space in view of democratising the industry, educating people on the opportunities of web3, and nurturing the next generation of creators.

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Speaking live at NFT Paris 24th February:

IoDF’s Co-Founder and CEO, Leanne Elliott Young will be speaking on a panel at NFT Paris  alongside Betty of Deadfellaz, Stan Georgiev, and Camille Kroely, moderated by James Joseph. The panel will be discussing Avatars and Self Expression, a topic that is near and dear to IoDF which was also explored in their whitepaper My Self, My Avatar, My Identity.

Closing Thoughts

In summary, Institute of Digital Fashion is revolutionising the fashion space, provoking fundamental change in the traditional fashion industry to go digital - and the metaverse, web3, and NFTs are a great avenue for that.

Once again, we can't wait for IoDF to exhibit new ideas at the NFT Paris event. Till then, coolkidz!

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