In 20+ years at the intersection of technology and culture, Sofiane has founded and contributed to startups through applied data science.

1. As head of growth for a mobile content distribution network, doing SEO and in-app content algorithms to optimize conversion rates and MRR, working with the music industry (Warner, Universal, EMI, Sony BMG...), acquired in 2005 by a telecom giant.

2. As co-founder of a user-generated content network specialized in luxury fashion (category initiator and leader), part of the i-D/Vice media network, working with top-tier brands such as Vogue Paris, CHANEL, Saint-Laurent, Dior, Kenzo, Givenchy, Burberry, Cartier, Faith Connextion, Guo Pei and many others.

3. Today building Newcoin.org an agent graph protocol where humans and AI agents can build their identity and monetise their intelligence within the creative industries, leveraging open-source models, decentralised compute and standardisation.