Gus van Rijckevorsel is a seasoned entrepreneur and transformational leader, currently serving as the CEO of Ultra, a pioneering company in the Web3 gaming space. With a track record of building and scaling businesses, Gus is redefining Ultra’s trajectory with bold strategies and a pragmatic, results-driven approach.

Entrepreneurial Ventures

Prior to Ultra, Gus co-founded Circle Strategy, a consultancy trusted with multi-million- dollar accounts from global giants such as Danone, L’Oréal, and Carrefour. Under his leadership, Circle Strategy expanded across Europe, delivering innovative solutions that directly impacted client growth and market dominance. After a successful exit, Gus turned his focus to shaping industries at the intersection of technology and entertainment. Gus has been deeply involved in the media landscape. He co-produced "SMART STRATÉGIE," a show on the B SMART TV channel dedicated to the French entrepreneurial and global economy. This role has enabled him to build strong connections with high-profile media figures in the French-speaking world.

Leadership at Ultra
Since stepping into the CEO role at Ultra, Gus has introduced a bold and transformative vision. He has overhauled the company’s processes, teams, and strategic priorities to accelerate growth. Under his leadership, Ultra has secured exclusive partnerships with Razer and Intel for technology and marketing collaboration, along with a strategic deal with Thomson Computing to pre-install the Ultra client on all their laptops. Additionally, Gus has locked in a major investment from NOIA Capital, setting the foundation for rapid expansion.

His vision is anchored in three key pillars:
- Transforming Gaming Distribution: Ultra is revolutionizing how games are accessed and enjoyed, much like Netflix transformed film, by delivering a seamless ecosystem that combines instant accessibility with cutting-edge gaming experiences.
- Championing European Sovereignty: Ultra is building a European-led ecosystem to challenge the dominance of US and Asian markets, empowering users and driving technological innovation.
- Institutionalizing Ultra: By positioning Ultra as a trusted, scalable platform, Gus is bridging the gap between gaming and Web3, attracting institutional investors and elevating the credibility of gaming and blockchain as investment opportunities.

With an unmatched ability to bring vision to life, Gus is driving Ultra to new heights, positioning it as a game-changer for the industry.

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